Thought Leadership

Why Data Modernization Matters for Marketing Leaders

November 8, 2023
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Unlocking Customer Engagement and Revenue Growth

Today’s marketing leaders find themselves in relentless pursuit of customer engagement and revenue growth to keep up with their ever-changing markets and the varying needs of consumers. Understanding the significance of data modernization is crucial in gaining market share, retaining customers, and obtaining a competitive edge.

The Essence of Data Maturity

Organizations that seek to cultivate a data-mature culture engage in data modernization by harnessing advanced tools and practices, optimizing their marketing success by intelligently collecting and leveraging customer data. This represents a shift from generic campaigns to precise, data-informed outreach that resonates with your audience on a personal level.

Challenges in Modern Marketing

  • Data Silos:
    • Isolated data sources from various platforms hinder marketers’ ability to gather a comprehensive view of their customer base.
  • Attribution Challenges:
    • Identifying the driving forces behind conversions and ROI remains elusive, with large segments of the audience identified either as ‘organic’ or unclassified.
  • Data Accuracy:
    • Doubts about data reliability plague marketing decisions and lead to low-fidelity targeting.
  • Timely Analysis:
    • Swift, agile decision-making through up-to-date data analysis seems unattainable.
  • Segmentation Issues:
    • Creating targeted campaigns is challenging due to audience segmentation complexities, such as differing definitions for segments and certain customers being over-targeted while others are uncontacted.

Overcoming Challenges with Data Maturity

  • Effective Customer Targeting:
    • Say goodbye to impersonal targeting and campaign failures. Data maturity helps to facilitate precise targeting and customer-centric campaigns.
  • Improved Revenue:
    • Enhanced customer segmentation techniques help to safeguard potential revenue, leading to increased sales and satisfied customers.
  • Team Alignment:
    • Shared data fosters synergy between sales and marketing teams, eliminating inefficiencies and creating opportunities for smart collaboration.
  • Agility in Market Trends:
    • Embrace a data-driven culture that guards against missing market trends, enabling faster, more informed decision-making.

DAS42 Solutions

Gain a Competitive Edge and Increase Revenue

Data modernization is your path to a competitive edge, securing your position as an industry leader. At DAS42, we partner with you throughout your data maturity journey. Discover if you’re making the most of your data by taking our Data Maturity Curve quiz today.

Unlock the power of data with DAS42.

DAS42 is a premier data and analytics consultancy with a modern point of view. We specialize in solving some of the most complex business challenges for the world’s most successful companies. As a Snowflake Elite Partner, DAS42 crafts customized strategies that create a single source of truth and enable enhanced and faster decision-making. DAS42 has a presence across the U.S. with primary offices in New York City and Denver. Connect with us at and stay updated on LinkedIn. Join us today on our journey to help you realize the possibilities of transforming your business through data and analytics.