Your data is not a snapshot—we understand you need to capture data at each point of the customer or consumer lifecycle. In media industries, a lot of information is typically collected in third party data silos, and entertainment is no different. That’s why our first step is helping you own, centralize, and organize your data in one place to have a single source of truth for your data.

To combat datasets being housed in disparate third party warehouses, our tailored analytic strategies let you see viewer demographics, location, numbers, and what and why they’re watching. Developing honest data practices builds trust and, in turn, consumers come to expect better, more entertaining content and recommendations. We believe that the more you know your audience, the better you’ll be able to generate viewership and drive traffic, and ultimately create more successful campaigns or business strategies going forward.

As a Snowflake Elite Services Partner, we use their Media Data Cloud as the cornerstone to implement industry best practices in data management, business intelligence, and analytics. Snowflake’s Media Data Cloud can help accelerate advertising revenue, acquire and maintain subscribers, deliver differentiated advertising technology, and solve your privacy challenges.