Data governance is the key to the beginning of asking deeper questions about your data — and therefore gaining a deeper understanding. It encompasses aspects such as change management, data cataloging, documentation, data lineage, data quality, and data integrity, and provides a clear, single source of truth for your organization.

By empowering your team with full visibility and control over data definitions and metrics, you can transform your data from chaos to clarity. As you pull data from every corner of your business, you need to have the rules of the road—established standards, policies, and processes. These are critical to enabling a self-service, data-driven culture, and they must be usable to all stakeholders.