DAS42 Insights: Password Restricting for Subscription-Based Business Models

DAS42 Provides Commentary on the Risks and Rewards of Password Restricting

September 8, 2023 — DAS42, a leading data and analytics consultancy, recently provided commentary in an AdExchanger article about Netflix’s strategy to discourage password sharing and promote ad-supported plans and whether this strategy is suitable for other subscription-based business models.

The results are noteworthy: In July, 23% of new Netflix subscribers opted for ad-supported plans, a marked increase from the previous month. Other streaming services have taken notice of this trend; however, they have yet to establish a comprehensive method for implementing anti-account-sharing measures.

One of DAS42’s Principal Consultants, Teresa Doyle Kovich, underscores the potential pitfalls of prematurely blocking legitimate users and the resulting customer backlash and negative publicity. Consequently, many platforms choose a cautious approach instead of enforcing strict anti-sharing measures.

DAS42’s expert insights are pivotal in shaping the discussion around password sharing and its impact on subscription-based models in the ever-evolving digital landscape. To learn more about the risks and rewards of restricting password sharing for subscription-based models, we encourage you to read the full AdExchanger article.

About DAS42

DAS42 is a premier data and analytics consultancy with a modern point of view. We specialize in solving some of the most complex business challenges for the world’s most successful companies. As a Snowflake Elite Partner, DAS42 crafts customized strategies that create a single source of truth and enable enhanced and faster decision-making. DAS42 has a presence across the U.S. with primary offices in New York City and Denver. Connect with us at das42.com and stay updated on LinkedIn. Join us today on our journey to help you realize the possibilities of transforming your business through data and analytics.

Contact

Brett Moss
EVP of Sales and Marketing
b.moss@das42.com