Recognized for turning fragmented data into measurable business outcomes for media, telco, and consumer technology companies in weeks, not months.

AI changes is the economics of professional services

“If we're doing technology just for technology's sake, we're in the wrong place. That's been true since day one. What AI changes is the economics of professional services. Instead of trying to bill a ton of resources for an extended time, our job now is to get to the ultimate business outcome as fast and efficiently as we can — and get out,” said Susan Cook, CEO of DAS42.

Identity resolution and audience enrichment on Snowflake drive a 65 percent lift in advertising revenue

The recognition highlights two client engagements as proof of that approach. In media and entertainment, DAS42 helped a leading real-time sports content provider build an identity resolution and audience enrichment solution on Snowflake, producing a 60 percent increase in lookalike audience identification and a 65 percent lift in advertising revenue. The engagement also opened a new line of business for the client, serving its own clients through performance-based ad management.

Predictive models cut SLA risk and unnecessary site visits for a major telco provider

For a large telecommunications provider, DAS42 developed predictive models to assess service-level agreement risk, helping the client anticipate issues, optimize resource allocation, and avoid financial penalties. A related engagement built systems that determine whether network issues require on-site intervention or can be resolved remotely, cutting unnecessary costs while maintaining service quality.

Smaller teams, sharper focus: why data services are shifting from scale to precision