Recognition reflects DAS42's track record delivering identity resolution, audience enrichment, and agentic campaign management for enterprise marketers

From fragmented martech tools toward agentic systems

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.

Marketing and advertising teams are moving to AI efficiencies faster than ever

“What we see every day is marketing and advertising teams moving from fragmented data to production AI faster than they thought possible," says Susan Cook, CEO of DAS42. "Gaining huge efficiencies with AI are no longer aspirational future goals for our marketing clients. They're active priorities with real budgets and real urgency behind them. Snowflake's Modern Marketing Data Stack report is one of the most closely watched martech publications in this industry. Being named a featured services partner in this sector is something we're truly proud of.”

Making customer data trustworthy and actionable

DAS42 helps enterprise marketing teams understand their customer data so they can take action. On Snowflake, DAS42 builds the identity resolution and enrichment infrastructure that makes customer data trustworthy and actionable, then layers in lookalike audience modeling and agentic campaign management that optimizes ad spend in real time. The result is more addressable ad inventory, better-performing campaigns, and audience data that can be monetized directly through advertising partnerships.

DAS42's work in marketing and advertising data