Fan Engagement Analytics Hub

Gain insights that ignite loyalty & growth with a centralized view of behavior that feeds personalized fan experiences.
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Fan Engagement Analytics Hub

Gain insights that ignite loyalty & growth with a centralized view of behavior that feeds personalized fan experiences.
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Why Fan Engagement Analytics Matter
Fan loyalty is your most valuable brand asset. When fan data lives in silos, you lose the ability to understand and respond to preferences. Teams that use engagement analytics to personalize interactions see up to:
  • 15% higher ticket renewal rates
  • 40% more digital engagement
  • 20-40% stronger marketing ROI
Snowflake Features
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Optional CDP Integrations
Our Proven Four-Phase Framework
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Phase 1: First-Party Data Centralization
Bring your owned data into a single, persistent customer profile — the cornerstone of every downstream action.
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Phase 2: Identity Resolution & Enrichment
Stitch fragmented identities together and layer in trusted third-party data to enhance your customer profiles.
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Phase 3: Data
Activation
Turn insights into action. Activate your customer profiles via a pre-built CDP or natively in Snowflake using real-time triggers and audience segments.
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Phase 4: Optimize & Measure
Drive in-venue spend (+10%), improve fan satisfaction (+5–10 NPS points), reduce churn (–10–25%), and scale loyalty program participation (up 30–50%).
What is the Fan Engagement Analytics Hub?
A centralized, analytics-driven platform integrating ticketing, mobile apps, streaming, merchandise purchases, in-venue transactions, and social data. A fan engagement hub is built to deliver:
  • Personalized Offers & Experiences
  • Revenue Optimization
  • Dynamic Sponsorship Value
  • Proactive Fan Relationship Management
Popular Fan Engagement Use Cases
Build Unified, Persistent Profiles

Build Unified, Persistent Profiles

Combine fragmented data into a single source of truth
Proactively Respond to Customer Behavior & Preferences

Proactively Respond to Customer Behavior & Preferences

Spot shifts in engagement and act quickly to optimize outcomes like cross-sell/upsell.
Personalize Game-Day Experiences

Personalize Game-Day Experiences

Deliver the right experience, to the right fan, in-venue.
Deepen Loyalty

Deepen Loyalty

Track sentiment and deliver proactive retention tactics.
Manage Privacy & Consent

Manage Privacy & Consent

Centralize governance across platforms and geographies
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What You Get with DAS42
Our team collaborates closely with you to:
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Accelerate time-to-insights and streamline operational processes
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Modern data stack built on Snowflake
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Flexibility to Integrate with your CDP or activate natively
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A scalable foundation for personalization
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Start maximizing your data’s full potential.

FREE CONSULTATION