
Why Fan Engagement Analytics Matter
Fan loyalty is your most valuable brand asset. When fan data lives in silos, you lose the ability to understand and respond to preferences. Teams that use engagement analytics to personalize interactions see up to:
- 15% higher ticket renewal rates
- 40% more digital engagement
- 20-40% stronger marketing ROI
Snowflake Features
Our Proven Four-Phase Framework
Phase 1: First-Party Data Centralization
Bring your owned data into a single, persistent customer profile — the cornerstone of every downstream action.
Phase 2: Identity Resolution & Enrichment
Stitch fragmented identities together and layer in trusted third-party data to enhance your customer profiles.
Phase 3: Data
Activation
Activation
Turn insights into action. Activate your customer profiles via a pre-built CDP or natively in Snowflake using real-time triggers and audience segments.
Phase 4: Optimize & Measure
Drive in-venue spend (+10%), improve fan satisfaction (+5–10 NPS points), reduce churn (–10–25%), and scale loyalty program participation (up 30–50%).
What is the Fan Engagement Analytics Hub?
A centralized, analytics-driven platform integrating ticketing, mobile apps, streaming, merchandise purchases, in-venue transactions, and social data. A fan engagement hub is built to deliver:
- Personalized Offers & Experiences
- Revenue Optimization
- Dynamic Sponsorship Value
- Proactive Fan Relationship Management
Popular Fan Engagement Use Cases
What You Get with DAS42
Our team collaborates closely with you to:

Accelerate time-to-insights and streamline operational processes

Modern data stack built on Snowflake

Flexibility to Integrate with your CDP or activate natively

A scalable foundation for personalization

Start maximizing your data’s full potential.
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