Analytics that Generate Viewership and Drive Traffic
Analyzing different parts of the marketing funnel and user interactions is a huge part of operating an effective media and entertainment business. Our strategies and services help you analyze how your efforts influence all areas of the marketing funnel, both acquisition (e.g. how many people sign up) and behavioral (e.g. what people are watching and what’s trending).
Find Real Impact
Effective analytic strategies monitor marketing activities, look at how ads and other media buys perform, and how ads generate subscriptions or viewership.
Discover What’s Really Affecting Performance and Sales
Our tailored analytic strategies let you see viewer demographics, location, numbers, and what and why they’re watching.
Centralize & Normalize Your Data
In the media industry, a lot of information is typically collected in third party data silos. We bring all that disparate information together so that it can be analyzed at a deeper level.
Accelerating Time To Value
One of the world’s largest media companies approached us with a need to reach faster insights when forecasting digital viewership and ad impressions. They had a slow and laborious process for making data inquiries that often took a week or more to turnaround. Follow up questions on these inquiries took just as long, creating a frustrating and inefficient process, which was unacceptable for such a premier enterprise organization.
“DAS42 forced us to think harder and better about what we were really trying to do. They provided us with thoughtful strategic business insight that made us better thinkers, which in turn made us better decision makers.”Kevin FrischCMO, Wag Labs Inc
Capture Data at Each Point of the Customer Lifecycle
Your data is not a snapshot. We understand that you need to capture data at each point of the customer lifecycle. Within one company, different datasets live in individual places and can be collected by different vendors. That’s where our FullStack philosophy of owning and centralizing your data comes into play.
Faster and more improved mobile media options means more exciting experiences at home, at live events, and even in cars. This is vital information you need to create your next campaign or business strategy. We help bring it all together so you can make your next bold move.
Benefits to the Consumer
Media and Entertainment companies are always increasing the use of data to monetize content and create better experiences. Consumers know that their viewership data is being mined for content, but in exchange they expect better forms of entertainment, better production, and personalized content recommendations.
Using Data Strategically & Debunking the Big Brother Threat
It’s important to be transparent about data practices and offer user control. Being honest about your data collection creates trust. Allowing users to curate and discover content they truly love allows media companies to better analyze behaviors and leads to better entertainment experiences that build loyal audiences.
Ready to talk about your data?
Our solutions team is ready to handle your service-related inquiries. We are happy to walk you through what we have to offer and answer any questions you may have.
Ready to talk about your data needs?
Contact us to start building a data culture.