das42

AdTech

At DAS42, we build systems that sift through large amounts of data in order to gather meaningful insights and performance metrics.

Curated Insights and Predictive Analytics

With the ever-increasing amount of user data generated on the web, placing effective ad impressions is more complex than ever. Gleaning relevant information about web impressions such as viewing habits, what device they are using, and whether or not an ad is clicked, helps marketers decide what ads to feed into what channels and why.

Sort Through Dispersed Data

The data coming in from advertising can be widely dispersed. Our tools and strategies help you comb through that massive amount of data to determine overall ad effectiveness.

Centralize & Normalize Data

In the ad industry, thousands of servers constantly spew out tons of data. That data must be centralized and normalized so that people can get meaningful insights from it.

Targeted Predictive Analytics

Once data has been aggregated and organized, data collection can be streamlined. We teach your team to leverage our tools and services to take predetermined actions.

Case Study:

Enabling Q4 Growth for an Ad Server

Our client runs thousands of servers for their clients, serving up digital ads and gathering data on multiple aspects of each ad; what ads they serve, the campaign associated with it, what device it was seen on, clicks, etc. Every ad they serve up generates a significant amount of data, and across the internet ads are being served up constantly. All of that data needs to be seamlessly aggregated from the logs generated in each server. From that data, they generate reports that they present to their advertising agency clients.

DAS42 forced us to think harder and better about what we were really trying to do. They provided us with thoughtful strategic business insight that made us better thinkers, which in turn made us better decision makers.”

Kevin Frisch
CMO, Wag Labs Inc.

Through effective data analytics and creating tools to make information easily accessible by all parties involved, companies can create future and ongoing campaigns that deliver results.

Make Better Future Ad Decisions

AdTech companies harness huge amounts of data to gain essential insights into their target demographics. We help organize that data, so that it’s easy to determine overall effectiveness and shape future campaigns.

Create More Effective Campaigns

We create custom tools to help AdTech industry professionals easily access their data analytics, create reports, and form targeted predictive analytics strategies. These tools help ad agencies deliver their next campaign more effectively. 

All Parties Benefit

Within internal ad operations, companies place ads on behalf of clients. Those companies need to see the performance metrics of these ads so they can report on financial and performance results. We help make that happen by leveraging a suite of tools and services. 

Partnering with Looker to Make Data Accessible

Looker acts as an internal and external business intelligence tool analytics companies searching for better insights and for their clients looking for data-driven results. Building on the Looker platform, we create portals that allow you to easily and effectively access your data analytics.

DAS42 + Looker

Find out more about Looker, and why we choose to partner with them.

Our FullStack Philosophy

Find out more about our FullStack philosophy and how we can help you evolve from data chaos to targeted predictive analytics.

Ready to talk about your data?

Nick is our CEO & Solution Architect for all service-related inquiries. He’s happy to walk you through what we have to offer and answer any questions you have.

Related Solutions

If this interests you, you may also want to check out our other solutions.

Ready to talk about your data needs?

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