Curated Insights and Predictive Analytics
With the ever-increasing amount of user data generated on the web, placing effective ad impressions is more complex than ever. Gleaning relevant information about web impressions such as viewing habits, what device they are using, and whether or not an ad is clicked, helps marketers decide what ads to feed into what channels and why.
Sort Through Dispersed Data
The data coming in from advertising can be widely dispersed. Our tools and strategies help you comb through that massive amount of data to determine overall ad effectiveness.
Centralize & Normalize Data
In the ad industry, thousands of servers constantly spew out tons of data. That data must be centralized and normalized so that people can get meaningful insights from it.
Targeted Predictive Analytics
Once data has been aggregated and organized, data collection can be streamlined. We teach your team to leverage our tools and services to take predetermined actions.
Enabling Q4 Growth for an Ad ServerOur client runs thousands of servers for their clients, serving up digital ads and gathering data on multiple aspects of each ad; what ads they serve, the campaign associated with it, what device it was seen on, clicks, etc. Every ad they serve up generates a significant amount of data, and across the internet ads are being served up constantly. All of that data needs to be seamlessly aggregated from the logs generated in each server. From that data, they generate reports that they present to their advertising agency clients.
“DAS42 forced us to think harder and better about what we were really trying to do. They provided us with thoughtful strategic business insight that made us better thinkers, which in turn made us better decision makers.”Kevin FrischCMO, Wag Labs Inc.
Through effective data analytics and creating tools to make information easily accessible by all parties involved, companies can create future and ongoing campaigns that deliver results.
Make Better Future Ad Decisions
AdTech companies harness huge amounts of data to gain essential insights into their target demographics. We help organize that data, so that it’s easy to determine overall effectiveness and shape future campaigns.
Create More Effective Campaigns
We create custom tools to help AdTech industry professionals easily access their data analytics, create reports, and form targeted predictive analytics strategies. These tools help ad agencies deliver their next campaign more effectively.
All Parties Benefit
Within internal ad operations, companies place ads on behalf of clients. Those companies need to see the performance metrics of these ads so they can report on financial and performance results. We help make that happen by leveraging a suite of tools and services.
Partnering with Looker to Make Data Accessible
Looker acts as an internal and external business intelligence tool analytics companies searching for better insights and for their clients looking for data-driven results. Building on the Looker platform, we create portals that allow you to easily and effectively access your data analytics.
DAS42 + Looker
Find out more about Looker, and why we choose to partner with them.
Ready to talk about your data?
Our solutions team is ready to handle your service-related inquiries. We are happy to walk you through what we have to offer and answer any questions you may have.
Ready to talk about your data needs?
Contact us to start building a data culture.