Insights

Take a deeper dive into our thoughts about data analytics, technology, strategy, and developments.

DAS42 Image
Insights

Report: The State of Data Analytics in Media & Entertainment 2022

11/4/2022
DAS42 Image
Nick Amabile

With the vast array of platforms and technologies to deliver content and engage consumers, Media & Entertainment is more data reliant than ever

Download our State of Data Analytics in Media & Entertainment Report

The Media & Entertainment industry pioneered the data-driven business model that most enterprises use today. Long before data tech stacks and the cloud, media companies were monitoring daily box office receipts to drive content development and enlisting Nielsen families to track television rating by hand. 

“Getting to more actionable data-driven insights and automated decision-making at scale through AI requires a foundation of data that results in better knowledge and understanding of your customers.” stated Anita Lynch, Former VP Data Governance, Instrumentation and Architecture for Disney Streaming Services. “Much like the portfolio strategy of a venture capital partnership, in Media & Entertainment, having a few big hits drives the majority of profits.” 

The State of Data Analytics in Media & Entertainment is the first edition of an annual report published by DAS42. The report’s findings are based on surveys of data analytics executives and practitioners, aiming to provide insight around the priorities, challenges, and viewpoints of people working in the data trenches.

State of Data Analytics in Media & Entertainment Virtual Panel

Join us for a webinar where Snowflake's Head of Media, Entertainment & Advertising Bill Stratton and DAS42's CEO Nick Amabile share their insights and answer audience questions about the future of data analytics in the industry.

Ready to talk about your data needs?

Contact us to start building a data culture.