Podcast: Hard Truth about B2B eCommerce
Using Data and Analytics to Grow eCommerce
In the world of B2B eCommerce, all companies need to be data and technology companies. Without a good data analytics platform, you’re flying blind when it comes to figuring out which customer touchpoints are most effective, measuring vital KPIs, and even having a common definition of data across your organization.
Nick Amabile explains the steps to building a B2B eCommerce data platform for success, from centralizing your data in one place, to deciding what your most important data and KPIs are, to democratizing your data by using business intelligence reporting tools that anybody can use.
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