Creating a Data-Driven Culture In Your eCommerce Business
JetRails Podcast Hosts DAS42 CEO Nick Amabile
On the JetRails Podcast with Robert Rand, Nick discusses common data and analytics challenges eCommerce businesses face and best practices to foster a data-driven culture.
Nick shares wisdom from his past experience in senior roles at Etsy and Jet.com, and his work today as CEO of DAS42, a leader in helping eCommerce businesses build and implement modern data platforms and programs, as well as define and track KPIs.
Topics discussed include:
- Should the IT leadership within an eCommerce company be spearheading analytics and business intelligence, or should someone else be?
- Best platforms for unifying eCommerce data and analytics?
- Once data is flowing to a unified system, what kind of deliverables should eCommerce merchants be looking for? Are there reports they should be sure not to overlook?
- How does data privacy and security impact efforts to centralize data analytics and business intelligence?
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