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Creating a Data-Driven Culture In Your eCommerce Business
JetRails Podcast Hosts DAS42 CEO Nick Amabile
Watch now: Creating a Data-Driven Culture In Your eCommerce Business
On the JetRails Podcast with Robert Rand, Nick discusses common data and analytics challenges eCommerce businesses face and best practices to foster a data-driven culture.
Nick shares wisdom from his past experience in senior roles at Etsy and Jet.com, and his work today as CEO of DAS42, a leader in helping eCommerce businesses build and implement modern data platforms and programs, as well as define and track KPIs.
Topics discussed include:
- Should the IT leadership within an eCommerce company be spearheading analytics and business intelligence, or should someone else be?
- Best platforms for unifying eCommerce data and analytics?
- Once data is flowing to a unified system, what kind of deliverables should eCommerce merchants be looking for? Are there reports they should be sure not to overlook?
- How does data privacy and security impact efforts to centralize data analytics and business intelligence?
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