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Benjamin Reid Named DAS42’s Chief Consulting Officer

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Brett Moss

[April 3, 2023] – (New York, NY) – DAS42, a provider of award-winning full-stack data technology implementation and advisory services, today announced the appointment of Benjamin Reid as its new Chief Consulting Officer. In this newly defined role, Ben will lead the company’s consulting services divisions and ensure clients receive high-quality and cost-effective solutions.

Ben previously served as the Practice Lead, Data Warehousing, and Business Intelligence within DAS42, where he developed and implemented successful business strategies and oversaw intensive projects and project expansions for Fortune 100 and Fortune 500 companies. Since joining DAS42 in 2021, Ben has led the firm’s team of Principal Consultants and contributed to shaping our strategic direction. 

“We are fortunate to have such a skilled and experienced leader within the consulting division of DAS42. I am confident that Ben will continue to foster our team’s skills while delivering quality solutions and value to the DA42 client ecosystem," said DAS42 CEO Nick Amabile. “I’ve worked alongside Ben for many years and his leadership has given people the confidence to trust the solutions we put in place to serve themselves and make better decisions. This empowerment enables both our internal teams and clients to ask the right questions about their data, business practices, and future goals.” 

"I’m excited to continue working with DAS42’s client base; staying ahead of emerging trends in the field and ensuring we deliver innovative solutions and exceptional service,” says Ben. "My focus will be on continuing to lead and encourage such a talented team of consultants."

Prior to joining DAS42, Ben was the founder and CEO of Elasticiti, a boutique data and analytics firm that partnered closely with Snowflake and Looker. Previously, Ben was eXelate's General Manager, responsible for growing its data cooperative and DMP business. Ben has held various VP roles throughout his career, notably at Operative in Sales Engineering, Account Management, and Strategic Development, and as Vice President of Sales Operations for, now Dotdash Meredith. Ben also co-created the Online Ad Reporting (OAR) XML data exchange standard adopted by the Interactive Advertising Bureau as the basis for its e-Business initiative, foreshadowing the emerging programmatic era.

About DAS42

DAS42 is a leading provider of cloud-based data analytics consulting and professional services. Based in New York and with offices across the United States, our clients include some of the world’s largest companies. We work with cutting-edge technology partners to help organizations use data to improve their operations, reduce the time to actionable insights, and empower them to make better decisions, faster. Learn more at and follow us on LinkedIn, Twitter, Instagram, and YouTube.


Brett Moss

EVP of Sales and Marketing

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