DAS42 accelerates growth with acquisition of Elasticiti’s data analytics consulting team

Nick Amabile


August 2, 2021
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Elasticiti founder Ben Reid joins DAS42 as Data Warehousing and Business Intelligence Practice Lead


(New York, NY) – DAS42, a provider of full-stack data technology implementation and advisory services, announced today that Elasticiti, Inc.’s data services team has joined the firm. The acquisition of Elasticiti’s team strengthens DAS42’s position as a cutting-edge leader meeting rapidly growing demand for high-quality, customized data analytics and business intelligence solutions. With a focus on serving media and marketing companies, Elasticiti’s experts bring extensive experience in data engineering, data warehousing, machine learning, and business intelligence to assist clients in areas including content, marketing, and revenue analytics.

Elasticiti founder and CEO Ben Reid joins DAS42’s leadership team as Data Warehousing and Business Intelligence Practice Lead. He will be based in the New York office and will oversee the firm’s team of Principal Consultants, contribute to shaping the firm’s strategic direction as it expands, and execute on the DAS42 mission.

“We’re excited to have Ben and the rest of the Elasticiti team join us at such an important time for our company,” said DAS42 CEO Nick Amabile. “With the private equity investment we accepted earlier this year, DAS42 is in the process of scaling up to meet strong demand for our services and to deepen our commitment to our partner ecosystem. Bringing Elasticiti’s team on board is an important step in our expansion, and Ben’s skills and experience in strategy, data technology, partnerships, and so much more will be invaluable as we grow.”

“I’ve known Nick for several years and have watched DAS42 grow into a premier data analytics services provider,” said Mr. Reid. “I am looking forward to being a part of DAS42’s industry-leading team as it expands and builds on its capabilities to meet exploding demand for its services in the months and years ahead.”

Mr. Reid has been working at the intersection of media, advertising, and data for over 25 years. At Elasticiti, he led the Engineering and Analytics teams on all engagements. Prior to forming Elasticiti, he was eXelate’s General Manager responsible for growing its data cooperative and data management platform business, and held vice president roles at Operative and (now DotDash).

About DAS42

DAS42 is a leading provider of cloud-based data analytics consulting and professional services. Based in New York and with offices across the United States, our clients include some of the world’s largest companies. We work with cutting-edge technology partners — including as a Snowflake Elite Services Partner and a Looker Advanced Consulting Partner — to help organizations use data to improve their operations, reduce the time to actionable insights, and empower them to make better decisions, faster. Learn more at